House of Giants
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// [ PROJECT OVERVIEW ] // Campaign Performance: Strong// Customer Engagement: High// Brand Awareness: Growing// Team Collaboration: Active// [ PROJECT OVERVIEW ] // Campaign Performance: Strong// Customer Engagement: High// Brand Awareness: Growing// Team Collaboration: Active// [ PROJECT OVERVIEW ] // Campaign Performance: Strong// Customer Engagement: High// Brand Awareness: Growing// Team Collaboration: Active
Campaign Performance: Strong
Luxury Brand Website+
Immersive Visual Storytelling
•2022

Hayashi Whisky

Web Design + Development

Hayashi enters the world of Japanese whisky with a mission: evolve the time-honored awamori rice spirit process, blending the tranquil aura of Okinawan island life with the meticulous artistry that defines Japan's premium beverages.

Hayashi Whisky intro

The Challenge

Hayashi needed more than just a pretty label—they wanted a digital launch that exuded upscale cool while educating consumers about their luxury status. The brand’s three core pillars—Japanese Artistry, Aged to Perfection, and Okinawan Lifestyle—had to shine through every aspect of the site. We had to capture the spirit’s radiant character, grounded in island serenity, while making sure Hayashi would be instantly recognizable on the shelf (and online).

The Solution

We leaned into immersive visual storytelling to introduce Hayashi as the star of its own narrative. From gold-foil accents and intricate forest motifs to subtle nods at Ryukyu Islands culture, we built a clean, elegant website that weaves mystery, modernity, and tradition into each scroll. By showcasing the bottle as a central figure, we reinforced the brand identity at every turn—ensuring Hayashi's prestige and uniqueness resonated with whisky aficionados and novices alike.

04 - The Process

The Process

Discovery & Planning

Understanding the Vision

We began by deeply understanding Hayashi's unique position in the market and their vision for the future. Through collaborative sessions, we identified the need for a website that would not just showcase their products, but tell their story and connect with their audience on a deeper level.

  • Brand analysis & positioning
  • User research & personas
  • Content strategy planning
  • Technical requirements
Discovery & Planning phase visualization
Design & Development

Crafting the Experience

We designed a website that captures the essence of Hayashi's innovative spirit. The development focused on creating smooth animations, intuitive navigation, and a responsive design that works seamlessly across all devices.

  • UI/UX design
  • Responsive development
  • Animation implementation
  • Performance optimization
Design & Development phase visualization
Content & Branding

Storytelling & Identity

We worked closely with Hayashi to develop compelling content that tells their story authentically. The website showcases their products while highlighting the innovation and craftsmanship that sets them apart in the market.

  • Content creation
  • Brand storytelling
  • Product showcase
  • Visual identity
Content & Branding phase visualization
Launch & Optimization

Going Live & Growing

After a successful launch, we continue to work with Hayashi to optimize their website based on user feedback and analytics. The platform is designed to evolve with their business needs and market changes.

  • Launch preparation
  • Performance monitoring
  • User feedback integration
  • Ongoing optimization
Launch & Optimization phase visualization

By blending subtle mystique, premium visuals, and a user-centric approach, House of Giants created a digital experience that embodies Hayashi’s ethos: part traditional Japanese heritage, part innovative frontier. The final result? A captivating online presence that stands as proudly on the web as Hayashi does on the top shelf of any discerning whisky connoisseur’s collection

By blending subtle mystique, premium visuals, and a user-centric approach, House of Giants created a digital experience that embodies Hayashi's ethos: part traditional Japanese heritage, part innovative frontier. The final result? A captivating online presence that stands as proudly on the web as Hayashi does on the top shelf of any discerning whisky connoisseur's collection.

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