BackForty Management
Digital Experience + Web Development
BackForty isn't your typical artist management firm, and they're sure as hell not a run-of-the-mill music supervision crew either. They've broken the mold for 20+ years, so naturally, they needed a digital presence that does the same—pushing creative limits while staying rooted in a professional edge.
The Challenge
How do you show off two distinct sides—artist management and music supervision—without watering down either? BackForty needed a custom web solution that could highlight both ventures in a cohesive, powerful way. They wanted the energy and authenticity that's fueled their success from day one, but also a seamless user journey for potential partners, artists, and corporate clients.
The Solution
We built a responsive web application that merges modern frontend development with immersive UI, speaking directly to two different audiences—creative professionals and corporate brands. With custom animations and an innovative design, their digital presence captures the electricity of the music world and the credibility of a seasoned industry leader.
Crafting Digital Harmony
Understanding the Vision
BackForty's story is part grit, part innovation—two qualities we wanted front and center. We kicked off by digging deep into their dual business model, identifying how best to convey the excitement of artist management while highlighting the strategic nature of music supervision. We hammered out core objectives, user paths, and brand essence long before any code was written.
- Brand Discovery
- Luxury Market Positioning
- Strategic Workshops
Crafting the experience
Emphasizing minimalism, gold foil accents, and forest illustrations, we built a story-first UI that immerses users in BackForty's refined world. Large-format imagery shows off the brand's design, while subtle transitions evoke a sense of timeless ritual—mirroring the care that goes into each project. Every slide or section underlines the calm yet premium vibe the brand stands for.
- Minimalist Web Design
- Immersive UI
- Visual Storytelling
- Interactive Elements
Building the site
Behind the elegance lies a robust framework ensuring the site loads fast and adapts seamlessly on mobile. We infused interactive elements—like hover states and micro-animations—to keep users engaged, all while respecting the brand's quiet sophistication. Scalability was key: as BackForty grows and evolves, updates can be made effortlessly.
- Responsive Web Development
- Performance Optimization
- Interactive Elements
- Scroll Animations
The final touch
When the site went live, music industry professionals and curious newcomers alike found a platform that evokes the soul of BackForty's creative spirit: serene, yet brimming with potential. The golden accents, story-centric design, and frictionless UX helped elevate BackForty beyond "just another agency"—positioning it as a creative partner in a league of its own.
- Quality Assurance & Testing
- Analytics Implementation
- Performance Monitoring
- Team Training & Handoff
Music Supervision
Through innovative web development and UX design, we created an engaging platform that showcases BackForty's music supervision portfolio. The interface appeals to outdoor and adventure brands while highlighting their impressive client roster, driving meaningful connections with potential partners.
Artist Management
The artist management portal leverages cutting-edge frontend development to create an authentic digital space where established artists can connect with the team. Our custom web application seamlessly presents BackForty's track record while maintaining the cool factor that artists expect.
By pushing the boundaries of modern web development, we created a digital experience that breaks the conventional mold. The site features some musical love from our good buddy Shakey Graves and his phenomenal song "Family and Genus" — seamlessly integrated into the user experience, showcasing the synergy between BackForty's artist management and digital presence.
Through innovative web development and user-centric design, we transformed BackForty's digital presence into a powerful platform that drives engagement and converts visitors into partners.
I can't thank you enough for never halting, diminishing or deflecting our vision. Instead, you threw gas on the fire and guided us to make it OUR collective reality. You led us professionally to a site I can't imagine anyone has envisioned before.
BackForty Manager, BackForty Management
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